ONE WAY is taking off in the ’21-’22 season with a brand relaunch. Founded in Finland in 2004 and under the Fischer Sports umbrella since 2018, the highly regarded brand is stepping into the future with a fresh new look and is creating a sensation with its first-ever comprehensive Alpine pole collection. The revolutionary GTX concept for customizable Alpine poles was immediately honored with an ISPO AWARD 2021 by its panel of experts.